How can I improve the visibility of my website?

This FAQ will help you to start getting traffic to your website

Here we discuss some of the basics of Search Engine Optimisation, what it means, and how you can apply it to your website.



Now you’ve created a website you’re proud of, you’re going to want people to be able to find it.

By far, the most common way that people find new websites is through search engines like Google, Bing and Yahoo.

Of course, the internet is a busy place, so you need a way of making sure that your website gets found when people are looking for it. To do this, you need to be able to teach search engines what your site is about so that when a user searches for a search term that matches what your website is about, the search engine knows to send them to you.

There are a few things you can do to help a search engine learn what your site is about. This is part of a process called search engine optimisation, or SEO.

Website Title

Your website title should summarise your website and should reflect the URL of your website. For most, this should be an easy prospect, as your domain name should be your company name or similar. For example, the website title for fitnessandbootcamps.com would simply be ‘Fitness and Bootcamps’.

You can also take this section to another level, perhaps by adding a location, so ‘Fitness and Bootcamps in London’.

Another method is to reference the products or services you offer in the title, especially if the domain name isn’t immediately associable with your industry. So, if your fitness company is called Endeavour, your website title could be ‘Endeavour – fitness and bootcamps in London.’

Once you’ve chosen your title, it will begin to display in search engine results. Click here to learn how to add your website title in website builder.

Site Description

Your site description is similar to your site title; however, here you have a little more freedom to include slightly more information.

Your site description should be a short statement or two summarising your website and what it offers. Here you should include some keywords as to what your website is offering, but make sure that it’s not just a collection of keywords, as your site description will be listed on search engines underneath your site title.

For example, for your Fitness and Bootcamps website, you could have description like: ‘Bootcamps and fitness classes in central London – we help you lose weight and stay in shape’.

This description includes your keywords ‘fitness’ and ‘bootcamps’ as well as your location, and ‘lose weight’ which is another popular keyword in the fitness industry.

Click here to see how to add a description to your website.

Keywords

Keywords are words and phrases that associate with your website and industry. Essentially, these are the words that you would hope a customer enters in their search engine before finding your site.

You will have a rough idea of what your keywords are already from writing your site title and description, but this is your opportunity to add more.

So for our fitness website, example keywords could include: fitness, bootcamps, weight loss, training, marathons, and conditioning.

You should also look to include your location if your business relies on attracting local custom, so enter your county, city and other localities.

You can add your keywords to your website from your Website Builder package.