What is SEO and how can I manage it in Website Builder?
This article applies to 123 Reg Website Builder packages
Promoting your website is one of the key factors of creating a successful website for your company. Getting visitors to your website is the modern day equivalent of getting feet through the door of your shop, as soon as someone visits your site; you have the opportunity to turn them into a customer.
Search Engine Optimisation (SEO) is the method of ensuring that your website is featured as high up as possible in search engine results. Search engines, such as Google or Bing, work by ‘crawling’ websites; reading websites’ content and data and pulling them into an index. Then, when someone uses a search engine, the engine takes the keywords suggested by the user, and compares them to the index. Then it offers the user the most relevant websites from the index.
Below, you will find more information on the finer points of SEO, then we’ll show you how to put them into practice using Website Builder.
Part of what search engines look for when indexing sites is the number, and type, of keywords found on the site. Keywords are specific words and phrases found in different areas of your website which tell search engines what your website is about. This means that when someone uses a search engine, it can return the site most relevant to the search terms.
Keywords can be longer phrases or just one or two specific words; the most effective method is a mixture of the two. For example, a Window Glazier would include the word “Window” on his site. However, people searching the word “Windows” would receive results based up buying new computers, software and mobile phones.
So alongside the word “Windows” you could also include “double glazing”, “glass repair” and “patio doors” – this will mean that when people are searching for someone to fix their windows, they are far more likely to visit the site.
Metatags are pieces of information, stored in the header of your website, written into the code. Metatags work in a similar way to keywords as they help the search engines learn what kind of content your site contains. The difference is, visitors to your site won’t be able to see the metatags, they are purely used by search engines.
Alt tags are alternative tags given to images. These descriptions help make it easier for search engines to find your website and categorise it. They are particularly effective for users using image searches such as Google Images.
Adding a sitemap to your website is one of the best ways of allowing a search engine to quickly get to know your site. Sitemaps assist search engines in their ‘crawling’ allowing them to quickly and efficiently get to grips with your site, letting them learn exactly what your site contains and allowing it to index effectively.
None of the above methods are guarantees to getting that top spot on search engines, but all of these techniques used in conjunction, along with adding fresh, original content to your site on a regular basis, will greatly increase your standings.