A blog today from the Harvard Business Review suggests that the art of brand building via social media was first mooted 50 years ago.

David Aaker the author of Brand Relevance: Making Competitors Irrelevant reveals that Ernest Dichter, the father of motivation research, did a large study of word of mouth persuasion that was reported way back in a 1966 Harvard Business Review article.

It’s some interesting academic backing for the message we’ve been promoting for ages: Social media is just traditional marketing in digital clothes.

Was This Article Useful?

Let Others Know
1 Star2 Stars3 Stars4 Stars5 Stars6 Stars7 Stars8 Stars9 Stars10 Stars (No Ratings Yet)
Loading ... Loading ...
 

Share this post

 

Leave a Reply