I am sat on a London Underground tube train on my way into London as part of the commuter morning rush-hour. I don’t do this journey often now but 15 years ago it was part of my daily routine. Boy has it changed!

Back in the day, we (myself and fellow commuters) would sit staring into space, out of the window or into each others eyes. Sometimes a few would scan a paperback novel and the odd newspaper but mostly it was a time to reflect about the day ahead – or the heavy night before.

Nowadays WE are all connected! Standing (the overcrowding issue hasn’t really changed) here tapping away on my tablet, I look around and think that an alien landing on earth for the first time seeing this scene may believe us humans are actually powered by electronic devices. All bar three people on this crowded train carriage, from what I can see, are plugged in, absorbed or certainly engaged with an e-reader, a tablet, an mp3 player. I can even see one guy turning contortionist as he attempts to type on a full-size laptop with less arm room than a corpse in a coffin. Even those flicking through the pages of he free commuter newspapers are all plugged in with headsets into another device hidden about their person. Some fight with reception as we dip in and out of tunnels and they optimistically attempt to continue their mobile phone conversation. It’s a modern world!

Then I look further at our surroundings. The adverts in the carriage, the branded clothing worn by my fellow commuters, the bags they carry, the buildings flashing by outside the odd overground bits of our journey, there another wave of technology is becoming day-to-day with few consciously realising. Back in the day, I would probably have been one of a few on that train with a domain portfolio. Many probably hadn’t even used the Internet! Nowadays the domain name is as vital as your formally adopted name – indeed some even think more important! Domain names are everywhere…and quite rightly too.

I am an information junkie and a domainer but I know I am not alone in getting excited when I see a new domain name, perhaps with a catchy ring to it, or an intriguing description built in. One of my domaining regrets is letting a batch of off-the-wall domains expire when I had a domain cull, because nowadays it seems the quirkier the name for a business the better, especially if it includes an animal. So back to my commuter train. You see, full domain integration into our daily lives is not far away. You can already have a full range of personal domain names, some people have even tattooed that onto their physical being in some form or other. On your way to work you will probably ‘see’ tens of domain names but you may not take them all in. Domain names are very close to becoming a commuters norm as the electronic device has, but domains will become more powerful, especially for businesses. They will stand alone, with the catchy, memorable ones becoming etched on the minds of commuters, while many more will also be accessed during the commute via one of the multitude of connected devices the commuters handle.

So there has never been a more important time than now to secure your domain name. Commuters love them, kids love them, even business entrepreneurs love them, so make sure it is your domain they are loving.

A commuter train is not exactly the most obscure location for a domain name to be promoted, but is there anywhere in the modern world yet untouched by domain name fever? We’d love to hear the most unique place you have used or seen a domain name promoted.

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