These days, generic domain names – based on ordinary nouns and verbs – can change hands for serious money. But in the web’s early days, most people hadn’t spotted the potential of such domains, and so they were often used in unexpected ways.

Over at, they’ve used the wonderful Wayback Machine to document the use of five generic domains over the years:,,,, and

If you’ve got a few minutes to spare this Friday afternoon, have a read of the article. Like me, you might be surprised to see what some of these domain names were previously used for!

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