Last month’s interview with Chris Anderson is one of the most popular posts we’ve ever put on this blog, and it attracted a bit of comment in the blogosphere.
If you missed it, Chris Anderson is the Editor-in-Chief of Wired and the guy who came up with The Long Tail theory. His latest big idea is about the ‘freemium model’ – essentially, how you can make money by giving things away. He explained it all in the interview.
A few reactions from around the web:
- Over at Bad Language, Matthew Stibbe reflects on his own personal experiences of being given the chance to make some money directly from his blog:
“…a reputable US media firm offered me a good sum of money to advertise on Bad Language. I turned it down. Mainly because I think advertising would make the site look awful.”
- Chris Garrett talks about how ‘free’ works for him. He explains that giving stuff away actually enhances his reputation, thus enabling him to charge people:
“So many times people have queried the strategy, they do not understand that I get to charge because of all the stuff I give away.”
- And Andrew Bruce Smith spotted our interview while writing about how PR blog The World’s Leading has reinvented itself as a network on Ning, the Long Tail social networking site:
”…our old blogging chum TWL [The World's Leading] has returned from a brief self-imposed exile. However, in keeping with the spirit of the times, the acerbic one has come back as a social network (courtesy of Ning). After only a few days, membership is up to 41.”
If you didn’t catch the interview before, you can have a read now. And while you’re at it, let us know what you think by leaving a comment.