Last month’s interview with Chris Anderson is one of the most popular posts we’ve ever put on this blog, and it attracted a bit of comment in the blogosphere.

If you missed it, Chris Anderson is the Editor-in-Chief of Wired and the guy who came up with The Long Tail theory. His latest big idea is about the ‘freemium model’ – essentially, how you can make money by giving things away. He explained it all in the interview.

A few reactions from around the web:

  • Over at Bad Language, Matthew Stibbe reflects on his own personal experiences of being given the chance to make some money directly from his blog:

“…a reputable US media firm offered me a good sum of money to advertise on Bad Language. I turned it down. Mainly because I think advertising would make the site look awful.”

  • Chris Garrett talks about how ‘free’ works for him. He explains that giving stuff away actually enhances his reputation, thus enabling him to charge people:

“So many times people have queried the strategy, they do not understand that I get to charge because of all the stuff I give away.”

 “…our old blogging chum TWL [The World's Leading] has returned from a brief self-imposed exile. However, in keeping with the spirit of the times, the acerbic one has come back as a social network (courtesy of Ning). After only a few days, membership is up to 41.”

If you didn’t catch the interview before, you can have a read now. And while you’re at it, let us know what you think by leaving a comment.

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2 Responses

  • Affiliate Marketing Guide

    I actually read the book that sparked the term the long tail. He was talking about HMV or some other large coorperation. Who was to know that this could result in all the furore generated today. Not actually sure that mining the long tail is viable for online marketers especially affiliates.

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    Affiliate Marketing Guide For Beginners

    February 12, 2008 at 1:37 pm
  • Matt

    Thanks for the comment

    The long tail was initially written explaining the endless choice online stores can offer that traditional bricks and mortor shops can never afford to compete with due to the limitations in storage and display space. With this limitless choice comes small sales of the niche products (which shops can’t afford to cater for), however, when added together the theory states they contribute as many sales as the top ‘blockbusters’ e.g. Top 20 book sellers.

    It has since been used for dozens of different situations, including researching search engine keywords for both SEO and PPC. Here the idea is, even though search terms such as “brazilian festival drum music” can’t compete with “Kylie Minogue” on it’s own, if you add all the ‘long tail’ searches together, they will contribute significant levels of traffic to your grand total (and from a PPC perspective they will be a lot cheaper to bid on as well)

    When it comes to affiliate marketing, you could argue the long tail could be applied to banners/ text links that don’t generate a lot of sales, but when you add all those together, they will generate a healthy return.

    What do you think?

    February 12, 2008 at 4:02 pm