How Google is benefitting from search confusion Comment WordPress (3) Facebook () Google+ 3 Responses BobC I’ve long noticed this to be an issue, with the shading and presentational distinctions between organic and paid resulting getting increasingly more subtle – depending on what angle your screen is placed at relative to viewing, the colour differences can be even smaller. The other issue that I think has a real effect is the move from 4:3 to widescreen monitors, which means the “fold” is proportionally much higher up the screen than on the old-style format. I think this has real implications, as I’m not surprised at all that the majority of users cannot distinguish – search behaviours in general are often rather less logical than you might expect, and there’s the potential for multiple visits to the same website to all come through paid clicks for returning visitors (though I’m aware that Google has algorithms in place that will not charge for an unsually high number of click throughs from the same location). VA:D [1.9.22_1171]Rating: 5.0/5 (3 votes cast) August 29, 2013 at 12:18 pm Neale I constantly meet Clients who do know that the Ads atop of the organic results are adverts but do not grasp that the ones down the right hand side are Ads, so I do agree with these results. When Google serves up a PPC (pay per click) advert in response to a search term, they cleverly put the actual words searched for in bold which is quite a powerful motivator as it reflects the searchers need exactly. Yes I am a client of Google so contribute to that $43 billion of revenue. VA:D [1.9.22_1171]Rating: 5.0/5 (5 votes cast) August 29, 2013 at 3:56 pm Click here to cancel reply.