14 tools and resources to help your small business grow
Running and growing a small business is hard. You’ll probably be doing a lot of the work yourself and having to learn about new topics as you go along. To help ease the pressure on you a bit, we’ve put together a list of some of the best small business tools and resources around. Whether you need to improve your website, or work more productively, there should be something for you on the list. We’ve divided the list into sections, so you can quickly scan through and find what you need.
Whether it’s a spring clean, a brand new site or a complete redesign of an existing site, changing your website can be a big task. These tools and resources should help make things easier.
Questions to ask a web designer – Want to employ a web designer but don’t know how to find a good one? This video is for you.
123-reg Website Builder – Want to build your own website but don’t have any experience of web design? The 123-reg Website Builder is easy and intuitive to use. You can also edit and update your site whenever you want.
Free and low cost images – Finding high-quality images that don’t cost a fortune is one of the hardest things about designing a website. And if you think you can use just any old image from the web, then don’t be surprised if you get a hefty bill for infringing someone’s copyright. This guide will help you source high-quality, low-cost images without breaking the bank.
Promoting your business is the only way you’re going to attract customers. The world of online marketing can feel overwhelming, but with the right resources you can start making progress quickly and easily.
Getting started with search engine optimisation (SEO) – SEO is one of the building blocks of good online marketing. It sounds complicated, but at its heart, it’s all about giving people what they want. Get started with this guide.
Using pay-per-click (PPC) advertising – Ever noticed those adverts on Google and wondered how your business can appear there? If so, then PPC advertising is your answer. Learn how to get started with PPC in this guide.
Google Analytics – Want to know how people interact with your site? How long they stay on each page? If you get more sales through email marketing or social media? Then Google Analytics is the tool for you.
Getting started with Google Analytics – Just in case you need a bit of extra help getting Google Analytics up and running on your site, we’ve put together this beginner’s guide to Google Analytics.
User experience (UX) – Google Analytics is great, but it can only tell you so much. Want to see exactly where on your site people are clicking? Try heatmap tool Crazy Egg. Want to know what people think of your site? Try usertesting.com.
Learn more about UX – UX is a complex area. That’s why we put together an in-depth webinar in order to help you get to grips with things. It’s packed full of tips and tools that you can use.
Email marketing – If you’re not using email marketing, you’re missing out on potentially massive income stream. Give the 123-reg Email Marketing Tool a try.
Getting started with email marketing – If you’re unsure about where to begin with email marketing, or just want to make your email marketing better, then this webinar is for you.
In business every second counts. That means if you can do something more efficiently, you’ll have more time to spend on your business and that means you’re more likely to succeed. These tools should help you do exactly that.
Getting social media automation right – If you need a bit of help getting to grips with the finer points of social media automation, then this is the guide for you.
Office 365 – Office 365 provides a huge range of productivity allowing you to do everything from word processing to creating presentations. If you need to do it, Office 365 can help, and it can help you save time. Research from 123-reg shows that using the latest technology can help micro business owners save two hours a week. That’s two hours that can be spent growing your business. Learn more about Office 365 here.
Stay focused – Do you find yourself surfing pointless websites when you should be working? Installing a browser plugin like Stay Focusd (Chrome) or LeechBlock (Firefox) will let you block the sites you waste most time on and help you stay focused on the task in hand.
Have we missed anything? Are there any tools you would recommend? Or are you facing a problem that isn’t covered by the tools here? Either way let us know in a comment and we’ll get back to you.