Blog
We’ve all seen that little padlock icon when shopping online — sat reassuringly close to the web address. As we’ll discover, this symbol offers much more than just a sense of safety....
One of the biggest challenges that site owners and marketers face is having to write content that’s not only optimised for search engines, but that will also appeal to people. That’s what...
New year, new you. A more efficient, more effective you. Technology is there to assist and there to help you and it need not cost you the earth either. Here are six...
Did you survive Black Friday? Those in the know will understand that the best bargains may still be yet to come and there’s no need for dawn queues or shop floor fisticuffs....
Love it or hate it, social media is altering our lives. From how we wake up, through how we live our days, to even how we sleep. Social media is a 24/7/365...
If you’re a good salesperson, you can probably sell anything to anyone… once. However, it’s your approach to customer support that determines whether you’ll be able to sell that person anything else or...
Better working practices mean better productivity, mean less stress and more profit. Why wouldn’t you want to find out how to improve? Thanks to the abundance of great insight, expert advice and...
You love your website but are you sure your visitors love it too? In a previous blog post I presented six web design mistakes that can kill your sales but since there are...
How do you know you’re making the right decisions in terms of user experience? Until you gain some insight into your audience you’ll never know what’s going to encourage clicks and sales. It...
Source: http://tomfishburne.com/2013/11/acquisition.html Here’s a disheartening fact: It can cost up to 7x more to acquire a new customer than to keep an existing one. Also, according to Bain and Co., a 5% increase in customer retention...
