There used to be a time when any ticket for a concert, club night or gig was backed in large letters telling you no photographs or video footage were allowed to be taken at the event. Nowadays it appears you are actively encouraged to do so.

At least DJ Tiesto is encouraging his fans to do so. Dutchman Tiesto, who is currently ranked as the top grossing concert DJ by US based Billboard, is asking fans to take video on their mobiles at his ‘concerts’ and send it in to him. The same will then be used to help create a crowd-sourced music video using mobile phone footage from concert audiences around the world.

The campaign is being launched in association with SD card manufacturer SanDisk who are offering specially marked cards containing exclusive tracks from DJ Tiesto and sponsoring a number of his forthcoming arena gigs.

Concert-goers will be able to send their video-clips to with Tiesto set to select his favourite fan-created clips for use in a future music video.

For those interesting in trying their hand at filming for the music video, Tiesto hits the UK on his current tour on:

July 30th – Victoria Park, London
September 21 – Scala Club, London

Is this just a PR stunt or do you think user generated content (UGC) has to be fully tapped for its potential?

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