Amidst the Christmas excitement and slower news updates across the internet, one story appears to have gone past without too much notice. And it was pretty big news from our point of view, suggesting the way we are using the internet is changing.
A report from Experian Hitwise on Christmas Day traffic indicated that in the UK, Facebook received more visits than Google for the first time ever. Facebook.com accounted for 10.50% of all UK Internet visits on 25th December while previous top site google.co.uk had 9.77% of the traffic. It was the first time Facebook has topped the charts and probably owed much to people wishing friends and relatives “Merry Christmas” but it does suggest that social interaction is set to become the most popular use of the internet over the traditional reference tool.
Will Facebook wrestle the top spot permanently in 2011?