Tumblr has been around since 2007 but in the last year or so has made a massive in-roads into the social-networking sphere as particularly the younger generation flock to take advantage of its micro blogging functions.
If you’ve not seen Tumblr before it’s kind of Twitter meets a blog. A short blog that can often consist of re-blogging what you find elsewhere. It’s the kind of stuff that many now use Facebook for, posting their favourite YouTube videos and the like, but Tumblr is more out there in the open internet, broadcasting to the world and creating a few personalities of its own.
Others have described it as text meets email which is another fair comment, but however you see it or others see it, nobody can deny that Tumblr is on the move up. Back in July 2009 it recorded monthly page views of 250 million. Earlier this month it recorded 250 million page views in one single day!
The success of the platform is its ease and personal nature. Few see it as a business tool, it is probably too informal for that, but we recall people saying the same about Facebook just a year or so ago. The popularity of Tumblr is rooted amongst creative types. It allows you to show flair and an insight into your personality that other networks perhaps have more constraints over.
Yet, the success of Tumblr means companies are at least taking an interest. At the moment this appears to be mainly publications and news sites like The New York Times, The Huffington Post and Rolling Stone magazine, where their profile sits more comfortably with the existing Tumblr user base, but expect more and more corporates to give it a try as they push for the social media lead.