From today until Monday 5 December the world’s favourite online auction site is going a bit more traditional to get into the Christmas spirit. The eBay Christmas Boutique pop-up shop is open in London’s West End over the next few days embracing traditional high street with modern sales opportunities.

While the online site offers somewhere in the region of 17,million items the eBay Christmas Boutique has just over 350 items on offer, which is effectively a window on the range of items available on the main site. In fact you don’t even need to take money with you to make a purchase as you will be driven to make payments online via PayPal.

The modernist looking store has a range of items all available as brand new, buy it now items on the online site. Each item in the store has its own QR code label which will push visitors to the online sale page once scanned with their smartphone. For those without smartphones, there are HTC tablets available for customers to use.

The store is geared at Christmas shoppers and those looking for suitable gifts for their nearest and dearest. The boutique is split into three sections the his, hers and family. Over 5 million are expected to visit the shop while it is open and with the first week of December being touted as the busiest shopping week of the year, eBay hopes to push its own sales up too.

You can find out more, including directions and opening hours on the Facebook Page.

When we recently tweeted about the store, the twittersphere had plenty to say, but do you think it is just a PR gimmick or could this be the very future of the high street? Have you come across other brands / stores using a similar push towards their online stores?


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