This month’s figures from the IMRG Capgemini e-Retail Sales Index reveal that online shopping just gets stronger and stronger. £5.3 billion was spent online during May according to the report which is a year-on-year increase of 18% and up 2% on an already impressive April.

However, with economic times pinching it appears big money purchases, which helped fuel the original trend for online buying, are not doing as well as so called ‘low-ticket’ items sales of which are booming.

As people’s social trends change due to economic pressures so different sectors seem to be benefiting from online sales. Stay at home entertainment is growing with the alcohol sector growing to an average order reaching £161, which is up a massive 25% on May 2010. Staying-in every night also makes people want to make the most of when they do leave the house so it is no surprise then to find the average travel spend online soaring to £869 a year.

To date, £25.7 billion has been spent online during 2011. That is in stark contrast to figures released by the British Retail Consortium earlier this month, which showed that, despite a surge for the Royal Wedding and Easter holidays, high street sales were down 0.3% year-on-year and down 2.1% on April 2011.

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