The latest IMRG Capgemini e-Retail Sales Index report out last week showed that the number of online transactions continues to rise as more and more people accept it as the quickest and easiest way of doing business. The report revealed a spend of £5.1 billion during January in total equating to a year-on-year increase of 21%

Unsurprisingly, in the dark weeks of the opening month of the year, there was much interest in people making future travel plans.  A year-on-year increase of 31% for the travel sector and a massive 173% increase on December 2010 meant more and more people surfing and clicking to sunnier climes. Interestingly, despite the economic times, the average basket value for travel sector transactions was also at its highest (£886) since the launch of monitoring of the sector in December 2008.

If going away was popular in the January spends, home was too. There was impressive growth too in the home and garden sector, after five months of annual decline. Up 56% year-on-year an average basket spend of £120 perhaps reflected the expected early spring after December’s snow.

It seems 2011 could be a much healthier year too. Alcohol sales in January declined by  67% after some strong Christmas spending.

You can read the full report here.

Are you spending more online? Are you noticing customers putting more faith in online transactions?

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