Your mum may have done it, your nan may still be doing it but the chances are, if you are in the 25-34 age group you are doing it more than most.

Yes, traditional coupon collectors were seen with scissors in hand cutting cereal boxes and pages from magazines to grab their money-off vouchers, but the modern ‘couponer’ uses a mouse to cut and paste their discounts.

A YouGov survey of over 2,000 online British adults, commissioned by, reveals that women, those aged between 25-34 years and those living in Wales, are making the biggest savings by tapping into the benefits of coupon, discount and voucher codes. There’s money to be saved too. the respondents reported on average a saving of over £300 per year thanks to coupons, discount and voucher codes.

Coupons have a big effect on spending habits too: 28% of women said they are more likely to shop with a retailer they have a coupon for than one they don’t, (a figure slightly lower at 22% for the male respondents).

Are your shopping habits influenced by coupon codes?

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