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Can a new TLD boost your rankings?

By Alexandra Gavril - September 6, 2013

If you’re thinking about registering a new .jobs, .shop or .fashion top-level domain (TLD) only in the hope that you’ll get some sort of boost in search engine rankings, think again. While snatching one of the new TLDs can be a fantastic move for your business for so many reasons, don’t register yours thinking that that specific TLD will get any special preference from Google over other TLDs.

According to Search Engine Land and Matt Cutts, Head of Google Webspam, Google will continue to return web pages that are relevant to a specific search query, regardless of the top-level domain. While no one knows what the effect of the release of the new TLDs will be until they’re actually released, Google did state that they will not boost your rankings.

Now that we’ve cleared that out, registering a new TLD comes with so many benefits. Not only can it increase flexibility and control over your brand online, but a domain like kaplan.accountant, it.jobs, or design.rocks can also help generate significant revenue.

So, what are your new domain options?

  • Creative – Get people talking about your brand with TLDs like .rocks and .ninja. You can also play with words and create a memorable domain name like yourcompanyname.rocks. Building an online portfolio? A domain name like john.rocks or copywriter.ninja can’t possibly be ignored.
  • Industry specific – If you have an online shop, help your audience easily associate your business with your specific industry by getting a TLD like .shop, .fashion, or .luxury.
  • Location based – Market your business to local customers with TLDs like .london or .paris and make it easier for them to find your business on the Internet.
  • Organised – Have a jobs site for freelancers? Get a .jobs TLD and create separate sites or sub-sites like design.jobs, copy.jobs, coding.jobs and more.

Get ready!

These new fantastic TLDs and many more will become available over the next three years but don’t worry. We will let you know the moment they become available so you can pre-order your favourite new general Top Level Domains from 123-reg. And once you’ll get your hands on one, you’ll enjoy using a TLD no one else has which will give you a competitive advantage. And what business doesn’t want to be special?