First things first...why do you need a Domain name? Domain names are a human friendly version of a website address. Without a Domain name, you would be stuck with a load of numbers. Not great for marketing purposes!
So we use Domain names to identify sites. When choosing your Domain name you should select a term people will use to search for your site. Most obviously, this could be your brand or personal name. Think about how you search on Google yourself.
Now that you have decided on a domain name for your new site, we'll explain how to register a domain name.
Your domain name is basically the name for your website and it is what people will type in to get to your website. It is important to choose a name that not only represents your company but is also easy to remember. For example if your company was called "Bob's Estate Agents" an ideal domain name would be bobsestateagents.co.uk. It is also possible to add hyphens to make it easier to read like bobs-estate-agents.co.uk but remember the shorter the domain name the easier it is to remember.
If you are selling products in the UK a .co.uk will be perfect as it is recognised as the UK extension. If you are selling internationally a .com would be more suitable as it is the internationally recognised domain for commerce. As a business, you should also consider registering a .tel to help your customers find your business on the web a lot easier.
There are many different extensions. Some are country specific, such as .co, .at, .de, .in, .it or .mx, so you might need to satisfy certain conditions to register them, for some like .eu you need to live in the European Union to be able to register the domain. But generally it is down to your own taste and any domain will be suitable.
You now know the basics of domains and how to register a domain name, so start now. Search for yours dream domain and grab it before anyone else!
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