If someone Googled your name, what would they find? Would they see links to articles highlighting your achievements, or content that could damage your reputation?
Being able to answer this question is the first step in online reputation management. Even if everything currently looks good and Google returns only positive results, it still pays to be proactive.
If someone decides to speak negatively about you online, they can quickly impact the search results. If they purchase a domain that matches your real name, negative webpages could appear when someone searches for you.
Here’s how you can protect your online reputation through owning your own domain name.
1. Act Now
Even if your online reputation looks good, acting now gives you an advantage. Waiting until someone attacks your reputation puts you on the back foot.
By taking action early, it’s harder for a malicious actor to gain a foothold in search results, reducing the impact of any negative content.
2. Search for and Buy Relevant Domain Names
Even if you don’t plan on using your domain right away, buying it prevents others from using it. That way, someone can’t create a website criticising you using your name.
You can search for relevant domain names here. If you have domains you’re not ready to use, you can park them and potentially earn money from them.
For more, check out: .com vs .co.uk: Which Domain is Best for Your British Business?
3. Think Beyond .com
Although .com is still popular, it’s not the only option. Many recognised domain extensions are available, with .co being a popular alternative. Companies like Amazon, Honda, Visa, and Twitter have adopted it, making it a strong choice.
New domain extensions focused on sectors and industries allow you to secure a domain not only with your name but also relevant to your field. This is especially useful if you have a common name. Popular options include .london, .de, .store, and .tech.
4. Make Use of Your Domain
Buying a domain is just the first step—you need to use it. Even a simple personal site can help you rank better on Google for your own name.
You don’t need a huge, content-packed site. Even a basic CV or portfolio site is better than nothing. Setting up a site gives Google something to index, increasing your chances of ranking for your name.
If you have multiple domains, make sure to redirect the extras to your main site.
For more tips on securing the right domain, check out: How to Buy a Domain Name.
5. Monitor What’s Being Said About You
Owning your domain helps, but you still need to track what people say about you online. Keep an eye on mentions of your name and your business on websites and social media.
Staying informed lets you address potential issues before they escalate. You can read more about online reputation management in this guide.
Summing Up
An attack on your online reputation can cause serious problems—but it’s easy to take preventive steps. Google is one of the first places people turn to learn about you. Leaving your reputation to chance risks people forming the wrong impression. Take control of your online reputation as much as possible. This includes buying your name as a domain as soOn as you can.
