Six common mistakes you’re making on your About page (and how to fix them)
Before buying a product or a service from a new business, do you check who they are? Do you care what they stand for? Do you look for team pictures or proof...
Before buying a product or a service from a new business, do you check who they are? Do you care what they stand for? Do you look for team pictures or proof...
Video marketing is hugely popular and if you put some effort into it, it can yield incredible results for your business. Just consider these numbers: 51% of marketing professionals worldwide name video as the type...
It’s no surprise that most small business owners struggle with getting their marketing messages heard by the right audience when everyone is overloaded with content and information, and social media is overcrowded....
It’s such a common mistake. Even professionals make it sometimes: writing product descriptions that simply describe the products and outline the features. Why is this the wrong approach? Because features don’t tell a...
What could you do with an email list? Boost donations? Entice more people to volunteer? Raise more awareness for your non-profit? Get more people to spread the word about the causes you support? Probably...
“What am I going to write about today?” How many times have you sat down in front of a blank screen and asked yourself this question? You’re not alone. One of the biggest problems...
Using the right keywords plays a central role in any site’s visibility in search results. As such, they’re critical for the success of your business success online. Whether it’s a blog post,...
A whopping 29% of the Earth’s entire population is on Facebook. This means that your supporters and potential donors are probably there too. So it makes sense to use this powerful social...
The thought of starting your own business can be overwhelming, scary and can often remain a pipe dream – but for those who take the leap, the chance to create and grow...
Social media is an excellent way to connect with potential customers and clients. But don’t expect people to pay attention to you just because you’ve got a Twitter account of Facebook profile....