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We seem to report these slip-ups on a regular basis but this time Disney are the big corporate left with egg on their face after failing to automatically renew the domain name for their kid-focused social-media / entertainment site Club Penguin.

With an estimated 12 million members and lots of media coverage sure to follow, it’s a bit of a PR gaff by Disney who really should have known better. A technical glitch was how the official blog described it once the issue had been dealt with and the site was back up and running.

Club Penguin Insiders an unofficial blog and fan-site ran the true story on Monday including a WHOIS screen grab showing the domain actually expired on 13 June.

As domain owners though, Disney were able to rectify things within a few hours, obviously paying their renewal fee to their registrar and getting the site back online, but it is a lesson to everybody. Make sure you don’t suffer the same fate. Check all your essential domains and services are set to auto-renew and that we hold up to date payment details for you. You can do this via your 123-reg Control Panel.

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