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The best beginner’s guides to online marketing

By Alexandra Gavril - February 22, 2018

With the abundance of tips and tricks on email marketing, social media, search engine optimisation (SEO), content marketing, advertising, it can be difficult to know where you should start. Fortunately, we can make the process easier for you with beginner’s guides for every part of your online marketing efforts.

So whether you’re looking to get started with social media now and with blogging or email marketing later on, know you can come back to this page, read these useful guides and walk away feeling confident about your online marketing strategy.

Social media

Social media continues to be a powerful tool for connecting with your audience, for inspiring meaningful interaction through great content, as well as for turning fans into loyal customers and even advocates for your brand.

The following beginner’s guides will walk you through the steps to follow to get started with social media, how to use social networks like Twitter, Facebook, LinkedIn and YouTube to build your brand, and lots more.

Eight essential steps to getting started with social media

The importance of a social media strategy and how to develop yours

How to build a personal brand on social media

How to market your small business on LinkedIn

Your guide to promoting your website with YouTube

The complete guide to hashtags and how to use them for your business

If you’re looking to get started with other platforms like Facebook, Twitter and Instagram, our free social media course walks you through the pros and cons of each. It’ll also help you to decide which ones you should use to boost your profile and how.

Online marketing

If you have a website, you need to promote it online, otherwise no one will know your business or non-profit exists. The following beginner’s guides will teach you the most effective ways to get started online and to spread the word about your business or organisation online.

How to set up a great new website

How to turn a hobby into a profitable online business

How to create a charity website and raise more donations for your cause

6 steps to get you started with digital marketing for a new website

A guide to fundraising online (doing it via your own site vs online platforms)

Getting started with word-of-mouth marketing in an online world

A small business owner’s guide to building relationships with influencers

A beginner’s guide to understanding your website visitors

Content marketing and blogging

Content marketing is one of the most effective ways to grow a business online. Why? Because it helps more people discover your business, it drives more traffic to your site, it builds trust in your brand and it also builds your reputation as an expert in your field.

Read the following guides to learn how to create interesting content that’ll help you to achieve your goals.

What is content marketing and how to use it to promote your business

Want to start a blog? Here are six things you have to do before you start blogging

Why (and how to) start blogging on Medium to get more leads

Eight types of videos to engage your audience

Making interesting content when you think you’re in a boring industry

Eight kinds of website content every local business should have

If you want to learn more, take this free and complete course on blogging and content marketing where you’ll find great tips and advice on what to write about, how to create a content calendar and how to measure the success of your efforts.

Email marketing

Email is an effective and cheap way to stay in touch with prospects and customers and tell them all about your events, promotions, product launches and anything else that’s relevant to them.

Don’t know how to get started? Here are the guides you need:

The complete guide to building your first email list

Using email marketing to grow and engage your customers (Free course)

How to write a great welcome email for new subscribers

A beginner’s guide to email analytics

Search engine optimisation

SEO has changed dramatically over the years, but it’s more important than ever. Because if prospects can’t find your business in the search results, it’s as if you don’t exist.

So whether you sell jewellery or plumbing services, and whether you sell locally or internationally, use the information in these guides to learn how to increase the chances of getting found online by prospective customers.

Getting started with local SEO

How to write title tags and meta descriptions that get clicks

The step-by-step guide to getting your business to appear on Google Maps

Ecommerce SEO: A user’s journey from search to purchase

A beginner’s guide to SEO tools (and what to use them for)

Want to learn more about SEO, including how to do keyword research and how to properly optimise a landing page? Then we highly recommend taking our free search engine optimisation course.

Paid ads

If you’re looking for ways to attract new customers quickly and in a cost-effective manner, start by running ad campaigns on Google and social platforms like Twitter, Facebook and Instagram. Use the following guides to help you get started:

The guide to Instagram advertising for small businesses

Getting started with AdWords: Creating a campaign that works

Free course on getting started with Facebook and Twitter advertising

We hope you find these guides useful as you get started with online marketing, and that you come back to them anytime you need answers. Good luck!