The best beginner’s guides to online marketing
With the abundance of tips and tricks on email marketing, social media, search engine optimisation (SEO), content marketing, advertising, it can be difficult to know where you should start. Fortunately, we can make the process easier for you with beginner’s guides for every part of your online marketing efforts.
So whether you’re looking to get started with social media now and with blogging or email marketing later on, know you can come back to this page, read these useful guides and walk away feeling confident about your online marketing strategy.
And if you need more help identifying the areas where you need to improve, why not take our digital skills assessment? It’s a quiz designed to pinpoint the exact areas you need to learn about to make your online business a success.
Social media continues to be a powerful tool for connecting with your audience, for inspiring meaningful interaction through great content, as well as for turning fans into loyal customers and even advocates for your brand.
The following beginner’s guides will walk you through the steps to follow to get started with social media, how to use social networks like Twitter, Facebook, LinkedIn and YouTube to build your brand, and lots more.
If you’re looking to get started with other platforms like Facebook, Twitter and Instagram, our free social media course walks you through the pros and cons of each. It’ll also help you to decide which ones you should use to boost your profile and how.
If you have a website, you need to promote it online, otherwise no one will know your business or non-profit exists. The following beginner’s guides will teach you the most effective ways to get started online and to spread the word about your business or organisation online.
Content marketing and blogging
Content marketing is one of the most effective ways to grow a business online. Why? Because it helps more people discover your business, it drives more traffic to your site, it builds trust in your brand and it also builds your reputation as an expert in your field.
Read the following guides to learn how to create interesting content that’ll help you to achieve your goals.
If you want to learn more, take this free and complete course on blogging and content marketing where you’ll find great tips and advice on what to write about, how to create a content calendar and how to measure the success of your efforts.
Email is an effective and cheap way to stay in touch with prospects and customers and tell them all about your events, promotions, product launches and anything else that’s relevant to them.
Don’t know how to get started? Here are the guides you need:
Search engine optimisation
SEO has changed dramatically over the years, but it’s more important than ever. Because if prospects can’t find your business in the search results, it’s as if you don’t exist.
So whether you sell jewellery or plumbing services, and whether you sell locally or internationally, use the information in these guides to learn how to increase the chances of getting found online by prospective customers.
Want to learn more about SEO, including how to do keyword research and how to properly optimise a landing page? Then we highly recommend taking our free search engine optimisation course.
If you’re looking for ways to attract new customers quickly and in a cost-effective manner, start by running ad campaigns on Google and social platforms like Twitter, Facebook and Instagram. Use the following guides to help you get started:
We hope you find these guides useful as you get started with online marketing, and that you come back to them anytime you need answers. Good luck!