How to create a personal email address
With about 3.3 billion email accounts registered worldwide, if you have a common name like Sarah, Jane, James or Thomas and want to include it in your free email address, the chances are you won’t find one that you can share with your friends without feeling embarrassed.
While it can be hard to bag a free email address that relates to your name in any way, there’s always a better option – an email address that’s personalised to your domain. While it may seem like a small detail in the larger branding picture, a custom email is hugely important. Here’s why:
- email@example.com looks professional. It shows you’re serious about what you do.
- firstname.lastname@example.org looks like an address that should be sending out spam emails.
Who needs an email address?
Everyone. Despite the growing dominance of instant messaging apps, blogs and social media, email is and will continue to be an essential means of communication. Whether you choose to use it for personal or business purposes, email has many advantages. With very limited costs, you can send personal emails, marketing mails, etc. to many recipients and it is easy to archive emails for later reference.
Why you should use a custom email address instead of a free account
If you’re using a free email account from Yahoo!, Hotmail or any other free provider, the email address can convey less than positive information to the reader of your emails, especially if your address is something like email@example.com or firstname.lastname@example.org.
People doubt the professionalism of someone using a free email service with an email address like email@example.com.
It doesn’t matter whether you’re trying to sell electrical goods or running a plumbing business. A bad email address makes it less likely that people will trust you, and they may even ignore you altogether.
That’s why you need a hosted email address based on a domain name you own.
Getting a hosted email account is easier and cheaper than you think, especially when you consider the increased credibility, branding opportunities and other benefits they provide.
If your “free” email account is costing you as little as 12 sales a year (and it may be costing you more), then switching over to a paid account will actually save you money in the long run.
Here are a few more benefits of using a personalised email address:
Credibility and professionalism. If you want a personal email address that’s professional and really reflects your identity, you can only do that if you have your own domain name. Anyone can create a Hotmail address in just a few seconds, but an email address based on your organisation’s website takes a little more time. And it looks so much better. With so much spam coming from fake senders with free email accounts, if you want to be taken seriously your best option is a custom email address.
Branding. With every email you send, you put your domain and your brand in front of your prospective customers, vendors, and anyone else with whom you communicate (and may wish to do business with).
Anything goes before the @. When it comes to the bit before the ‘@’ sign, the possibilities are endless. You can use your first name, your last name, some combination of the two like firstname.lastname@example.org. If you have a personal site but also do freelance work on the side, you can create an account like email@example.com. If you have employees, you’ll be able to create email address for them too.
It’s yours forever (as long as you keep up payments). Nothing can last forever. So what would you do if your free email provider suddenly shut up shop? The chances are you’d have to spend a lot of time and effort providing people with your new email address, updating your website and so on. With a personalised email account, you don’t have to worry about any of that. As long as you keep your payments, the address is yours forever.
Getting a personal email address with your domain is a great way to add personality to your communications. You can set yourself apart from the crowds of people using free email services – or just make yourself look ultra-professional when emailing clients or applying for jobs.
Ways you can get a personal email address
There are a number of ways you can get a professional email address.
If you create your site with the 123 Reg Website Builder, you’ll get a free email address as part of the package.
If you don’t use our Website Builder, or you need more email addresses, you can buy separate email hosting.
- Starter – One email address using your domain name (purchased separately). This costs just 99p a month for the first year when purchased on a yearly contract (all prices in this article are correct at the time of writing and exclude VAT at 20%). Extra email addresses can be added for a fee.
- Pro – The Pro option offers 50x more storage than the Starter package and includes online document storage. As with the Starter package, it comes with one email address as standard and extra email addresses can be added for a fee.
- Microsoft 365 – If you need more than just an email address, consider opting for Microsoft 365. It comes with one email address based on your domain as standard (more can be added for a fee), along with the Microsoft productivity suite – including Excel, Word and PowerPoint. Pricing starts at £7.99 a month for the first year when purchased on a yearly contract.
How to create a personal email address
1. Buy a domain name
You’ll need your own domain name to create a personal email address. You can search for a domain name if you don’t already have one. (Note 123 Reg’s Website Builder comes with a free domain name for the first year and a free email address.)
2. Buy email hosting
As well as your domain name, you’ll need email hosting. Find a provider offering a plan that suits your needs and buy it. We talked about 123 Reg’s email hosting packages above.
3. Set up your email address
Exactly what steps you need to take to set up your personal email address will depend on which provide you use. You can find details of how to set up a 123 Reg email address here.