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A typical customer journey from research to purchase is fraught with questions, concerns and anxiety. Sure, prospects can reach out via phone, email or social networks like Facebook or Twitter to get...
Online advertising is one of the quickest ways to send targeted traffic to your ecommerce site and start generating sales. That is if you do it right. If you don’t, it can be...
Running a pay-per-click (PPC) campaign is hard work. You need to find relevant keywords, write and prepare compelling ads, target the right audience, decide on budgets and bids. It takes time, effort and...
For every business owner who’s just getting started with selling products online, there is one theme that’s constantly running through their strategy sessions: how to promote a new online shop and get...
It’s no secret that discounts and promotions bring in more sales. That is if you do them right. In theory, they seem easy enough for any business to implement. You take a product...
The most important part of your ecommerce website is your checkout page. It’s where visitors become customers. In other words, it’s where you make money. But creating a seamless checkout experience isn’t easy...
Did you know that nearly 70% of online shoppers abandon their shopping carts? Imagine if this would happen in the brick-and-mortar world (and Google already did). It would mean that seven out of...
Did you know that more than 65% of new products launched by established companies fail? When it comes to start-ups, the failure rate takes a huge leap to 90%, according to McCombs...
New visitors don’t just become customers the first time they come across your small business. Even when they’re impressed by your products and services, they almost always look at the actions and...
The world is rapidly going mobile. According to Statista, the share of mobile phone website traffic worldwide has grown from 0.7% in 2009 to 52.2% in 2018. And, according to data from Google...
