Analyse your website's traffic with analytics software.

Want to find out more about how your visitors are using your site? With the Business and Professional hosting packages from 123-reg you get to install web analytics software and have access to all the data you need to see how well your site is performing.

If you own a blog or a website and want to make it even more successful, you need to know not just who your visitors are but also what they're interested in. Keep in mind that while it's important to attract many visitors to your site, it's even more important to find out what they do once they're there. Which pages did they visit? How much time did they spend on your site? Did they buy anything, subscribe to your newsletter or fill out a contact form to get in touch with you?

No matter what business you're in, web analytics is an invaluable tool that can help you determine whether or not you're reaching your goals. In addition, a thorough analysis can be very useful for your future strategy. It's how you can ensure that you're providing your visitors with a great user experience and the valuable resources or products they are looking for.


What is web analytics and why is it important?

Online data analysis helps you to understand your users' behaviour by giving you valuable insights into what they are doing while on your site. A more technical definition of web analytics would be: the process of collection and measurement of data, and analysis of user activity on a website.

Virtually anything on the web is trackable these days, giving you access to a wealth of information that you can use to plan your website design, marketing campaigns and search engine optimisation strategy. You wouldn't be able to improve your website and grow a successful business online without analytics software.


With website analytics, you can track:

  • Where your visitors are coming from - is it from an external site where you published a guest post, from paid advertising or is it from social media channels like Facebook, Twitter or LinkedIn?
  • If your traffic converts, generating revenue (and more importantly, what are the traffic sources that are sending you most converting visitors)
  • When is the busiest time of the day or week (so you know when to post a blog post or when to start running your campaigns)
  • Which type of content attracts the most traffic (informational posts, white papers, tutorials, fun articles etc.)
  • Which keywords people type in a search engine to get to your site
  • The best converting pages (using A/B testing)

Using these stats, you can determine which type of content you should be writing to catch your audience's interest as you move forward. You can also discover advertising opportunities that you've previously missed. But these are just a few of the things that you can do with analytics software.


Which software can I use to track my website?

Here are two solutions we would recommend that you can use freely with your 123-reg hosting package:

Piwik

Piwik is an open source website analytics app that provides Real Time reports as well as advanced features such as goal tracking, email reports, e-commerce reporting, campaigns tracking and more. Based on the data it reveals, you can optimise your web strategy and provide a better experience to your site's visitors.

  • Access to reports and widgets for location-based visitor data
  • Includes advanced privacy features to ensure you're the only one with access to your site's data
  • A good tool for basic web metrics if you do not need to integrate with other applications.

Open Web Analytics (OWA)

Open Web Analytics (OWA) is another tool that you can use to track and analyse your visitors' behaviour on your site. Unlike Google Analytics, which limits the tracking at 50 profiles per account, with OWA you can track an unlimited number of sites. This is extremely useful if you're managing many personal and client websites.

  • Access to real-time data
  • Includes advanced analytics features like click heatmaps and mouse tracking
  • Limits you to tracking 15 goals per website

Provide a better experience to your visitors

It's so easy to improve your website when you have access to fantastic statistics and data about what your visitors like and dislike on your site. With our Business or Unlimited hosting packages you can install and start using any of these apps with just a few clicks.

Start now - order your preferred 123-reg hosting package and create a website that visitors will love.

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For the first year,
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  • Bandwidth Statistics See how much bandwidth - the amount of data your visitors use when they visit your site - has been used during this month.
  • Tracewatch Track visitors in real time with detailed statistics and analysis.
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  • Open Web Analytics Analyse and track how people use your sites in this comprehensive analytics package.
  • Piwik Analytics Read detailed reports on your website visitors with this real-time analytics program.
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Unlimited

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  • Access features
  • FTP Accounts Unlimited
  • Website Backup &
    Restore
  • Scheduled Tasks
  • IP Address Blocking
  • Website Directory
    Indexing
  • Domain Names
  • Subdomains 100
  • Domain Pointers
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  • Webmail Access
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  • Mailing Lists
  • Email Forwarders Unlimited
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  • Email Filter Logs
  • Anti-Spam Protection
  • Anti-Virus Protection
  • Website Statistics
  • Error & Access /
    Referrer / Agent Logs
  • Google Sitemaps
    Generator
  • Webalizer Graphical
    Statistics
  • Advanced Graphical
    and Text Counter
  • Bandwidth Statistics
  • Tracewatch
  • SmarterStats
  • Open Web Analytics
  • Piwik Analytics
  • Programming
  • PHPPHP5
  • Perl
  • ASP
  • ASP .NET
  • Custom Error Pages
  • Password-Protected
    Folders
  • Python
  • Ruby
  • ImageMagick
  • GhostScript
  • Zend Optimiser
  • GD
  • RealAudio
  • Linux Apps
  • WordPress
  • Joomla!
  • Drupal
  • MediaWiki
  • osCommerce
  • View all apps
  • Free Web Tools
  • Huge Graphics Archive
  • 50 Premium Website
    Templates
  • 400 Basic Website
    Templates
  • 100 Professional
    Website Templates
  • 15 Flash Website
    Templates
  • 50 Flash Banners
  • 100+ Company Logos
  • 100 Banner Templates
  • 22,500 Photos
  • 75,000 Web Art
    Images
  • JavaScript Generator
  • Break Frames
  • Bookmark Us
  • Set Home Page Link
  • Logo Branding
  • Frameless Pop-up
  • Browser Entry
  • Language
  • Avenue Search
  • Pop-up Page
  • Support
  • UK Phone Support
  • Chat / Ticket / Email
    Support