Want to find out more about how your visitors are using your site? With the Business and Professional hosting packages from 123 Reg you get to install web analytics software and have access to all the data you need to see how well your site is performing.
If you own a blog or a website and want to make it even more successful, you need to know not just who your visitors are but also what they’re interested in. Keep in mind that while it’s important to attract many visitors to your site, it’s even more important to find out what they do once they’re there. Which pages did they visit? How much time did they spend on your site? Did they buy anything, subscribe to your newsletter or fill out a contact form to get in touch with you?
No matter what business you’re in, web analytics is an invaluable tool that can help you determine whether or not you’re reaching your goals. In addition, a thorough analysis can be very useful for your future strategy. It’s how you can ensure that you’re providing your visitors with a great user experience and the valuable resources or products they are looking for.
Online data analysis helps you to understand your users’ behaviour by giving you valuable insights into what they are doing while on your site. A more technical definition of web analytics would be: the process of collection and measurement of data, and analysis of user activity on a website.
Virtually anything on the web is trackable these days, giving you access to a wealth of information that you can use to plan your website design, marketing campaigns and search engine optimisation strategy. You wouldn’t be able to improve your website and grow a successful business online without analytics software.
Using these stats, you can determine which type of content you should be writing to catch your audience’s interest as you move forward. You can also discover advertising opportunities that you’ve previously missed. But these are just a few of the things that you can do with analytics software.
Here are two solutions we would recommend that you can use freely with your 123 Reg hosting package:
Piwik is an open source website analytics app that provides Real Time reports as well as advanced features such as goal tracking, email reports, e-commerce reporting, campaigns tracking and more. Based on the data it reveals, you can optimise your web strategy and provide a better experience to your site’s visitors.
Open Web Analytics (OWA) is another tool that you can use to track and analyse your visitors’ behaviour on your site. Unlike Google Analytics, which limits the tracking at 50 profiles per account, with OWA you can track an unlimited number of sites. This is extremely useful if you’re managing many personal and client websites.
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