Open source web analytics apps
Track your website's traffic with free website analytics software.
Want to track and analyse how your visitors are using your website? With the Business and Professional hosting packages from 123-reg you get to install free web analytics software on your website and have access to all the data you need to see how well your site is performing.
If you own a blog or a website, you should also be interested in who's visiting your site and what they're doing there. Keep in mind that while it's important to attract many visitors to your site, it's even more important what they do once they're there. What pages did they visit? How much time did they spend on your site? Did they buy anything, subscribed to your newsletter or filled out a contact form to get in touch with you?
No matter what business you're in, web analytics is an invaluable tool that can help you determine whether or not you're reaching your goals. In addition, a thorough analysis can be very useful for your future strategy. It's how you can ensure you're providing your visitors with a great user experience and valuable resources or products.
What is web analytics and why is it important?
Online data analysis helps you understand a user's behaviour on your site website by giving you valuable insights into what your visitors are really doing on your site. A more technical definition of web analytics would be: the process of collection and measurement of data, and analysis of user activity on a website.
Virtually anything on the web is trackable these days and that's fantastic as you have access to a wealth of information that you can use to plan your website design, your marketing campaigns and search engine optimisation strategy. You couldn't do a great job with these without web analytics software.
With website analytics, you can track:
Where your visitors are coming from - is if from a website where you published a guest post, from Facebook, Twitter, LinkedIn or from paid advertising?
If your traffic converts, generating revenue (and more importantly, what are the traffic sources that are sending you most converting visitors)
When is the busiest time of the day or week (so you know when to post a blog article or when to start running your campaigns).
What type of content attracts the most traffic (informational posts, white papers, tutorials, fun articles, etc).
What keywords people type in a search engine to get to your site.
The best converting pages (using A/B testing).
Using these stats, you can determine what kind of content you should be publishing in the future. You may also discover advertising opportunities that you've missed before. But these are just a few things you can do with analytics software.
Which free web analytics software can I use for my site?
Here are two solutions we would recommend that you can use freely with your 123-reg hosting package:
Piwik is an open source website analytics app that's available in 48 languages. piwik provides Real Time reports as well as advanced analytics features such as goal tracking, email reports, e-commerce reporting, campaigns tracking and more. Based on the data it reveals, you can optimise your web strategy and provide a better experience for your site's visitors.
Get Piwik now
Open Web Analytics (OWA)
Open Web Analytics (OWA) is also a great free web analytics software that you can use to track and analyse your visitors' behaviour on your site. The cool thing about OWA is that you also have access to advanced analytics features like Click heatmaps and mouse tracking, which is very interesting to try out. Also, unlike Google Analytics which limits the tracking at 50 profiles per account, with OWA you can track an unlimited number of sites. This is extremely useful if you're managing many personal and client websites.
Get Open Web Analytics (OWA) now
It's so easy to set up an online discussion board with forum hosting from 123-reg. Choose any hosting package and you'll be able to install any of these free apps. Then you can set up your own forum and start building a great online community of people.