Open source web analytics apps

Find out more about your visitors and how your site is performing

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Analyse your website's traffic with analytics software.

Want to find out more about how your visitors are using your site? With the Business and Professional hosting packages from 123 Reg you get to install web analytics software and have access to all the data you need to see how well your site is performing.

If you own a blog or a website and want to make it even more successful, you need to know not just who your visitors are but also what they’re interested in. Keep in mind that while it’s important to attract many visitors to your site, it’s even more important to find out what they do once they’re there. Which pages did they visit? How much time did they spend on your site? Did they buy anything, subscribe to your newsletter or fill out a contact form to get in touch with you?

No matter what business you’re in, web analytics is an invaluable tool that can help you determine whether or not you’re reaching your goals. In addition, a thorough analysis can be very useful for your future strategy. It’s how you can ensure that you’re providing your visitors with a great user experience and the valuable resources or products they are looking for.

What is web analytics and why is it important?

Online data analysis helps you to understand your users’ behaviour by giving you valuable insights into what they are doing while on your site. A more technical definition of web analytics would be: the process of collection and measurement of data, and analysis of user activity on a website.

Virtually anything on the web is trackable these days, giving you access to a wealth of information that you can use to plan your website design, marketing campaigns and search engine optimisation strategy. You wouldn’t be able to improve your website and grow a successful business online without analytics software.

With website analytics, you can track:

  • tickWhere your visitors are coming from – is it from an external site where you published a guest post, from paid advertising or is it from social media channels like Facebook, Twitter or LinkedIn?
  • tickIf your traffic converts, generating revenue (and more importantly, what are the traffic sources that are sending you most converting visitors)
  • tickWhen is the busiest time of the day or week (so you know when to post a blog post or when to start running your campaigns)
  • tickWhich type of content attracts the most traffic (informational posts, white papers, tutorials, fun articles etc.)
  • tickWhich keywords people type in a search engine to get to your site
  • tickThe best converting pages (using A/B testing)

Using these stats, you can determine which type of content you should be writing to catch your audience’s interest as you move forward. You can also discover advertising opportunities that you’ve previously missed. But these are just a few of the things that you can do with analytics software.

Which software can I use to track my website?

Here are two solutions we would recommend that you can use freely with your 123 Reg hosting package:


Piwik is an open source website analytics app that provides Real Time reports as well as advanced features such as goal tracking, email reports, e-commerce reporting, campaigns tracking and more. Based on the data it reveals, you can optimise your web strategy and provide a better experience to your site’s visitors.

  • tickAccess to reports and widgets for location-based visitor data
  • tickIncludes advanced privacy features to ensure you’re the only one with access to your site’s data
  • tickA good tool for basic web metrics if you do not need to integrate with other applications.

Open Web Analytics (OWA)

Open Web Analytics (OWA) is another tool that you can use to track and analyse your visitors’ behaviour on your site. Unlike Google Analytics, which limits the tracking at 50 profiles per account, with OWA you can track an unlimited number of sites. This is extremely useful if you’re managing many personal and client websites.

  • tickAccess to real-time data
  • tickIncludes advanced analytics features like click heatmaps and mouse tracking
  • tickLimits you to tracking 15 goals per website

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