In today’s blog I would like to give you a simple technique that will help you measure the effectiveness of your PR activity. Traditional PR can be difficult to quantify in terms of...
Last week I described how your website can breathe new life into your offline telephone sales and I promised you 8 techniques to help you maximise the enquiries you get. But just by...
The other day I was browsing the Internet looking for a laptop case. Eventually, I found the one I was after at a good price. Unfortunately, it was out of stock but...
In last week’s blog I made the radical suggestion that some customers can have a negative impact on your online business. They are a specific type of customer that zap your business’s resources,...
It’s summer and we have all escaped to foreign islands and luxurious hideaways and left technology behind as we attempt relax and unwind and let go of the stresses and strains of...
Whether your business is online or ‘real world’ you need customers. Bless them. However, not all customers are made equal. Some will place greater demands on your time and financial resources than others....
A friend of mine and I were discussing one of our recent website designs for a new customer. It happened to include an embellished fleur-de-lis and as we were reviewing the relative merits...
Yesterday I read “Did I Ever Tell You How Lucky You Are?” by Dr Seuss for my son’s bedtime story. It’s a Dr Seuss classic and it reminds us that no matter...
