The 'wrong' Guy, several sound effects and the Nicest Place on the Internet - a perfect Xmas selection for Iain Lee's Magic of the Internet. Delve in and wrap all that is good...

Let’s start with a simple question… How many visitors does your website have each month? Now how many of those visitors become customers? If the answer is anything less than 100% then you...

This week I’m going to take a look at some offline marketing opportunities which can help support and grow your online performance. Let’s begin with an obvious point which is that your web...

Today’s profit fix is a call to arms to every business out there. It’s the battle cry in favour of looking after our existing customers. When done well this can be the cornerstone...

Christmas is coming…no, stop that you Scrooges. I genuinely love it. Turkey, grandparents, Edmonds, farting, presents, someone dying on Eastenders, what more could you want from life? I tell you what I don’t...

Along with testimonials, guarantees are one of the most effective ways of increasing your conversion rate on your website. A guarantee in marketing language is known as a risk reversal. In other words,...