Keyword research. So many site owners skip it thinking it’s no longer necessary. Because, hey, every article and resource out there tells you that you should be writing for users, not search engines....
Writing blog posts, copy for your website, sales pages, tweets – it’s all hard. Words are hard. It takes practice to reach that point where you can string words together in a way...
Does this sound familiar? “I built my website, promoted it on social media and Google through paid ads, and I’m getting lots of visitors. But no one is buying.” It happens to lots...
Online giving has become an important part of donating for supporters. Consider these stats: Online giving increased in 2016 by 7.9% year-over-year; Donations made via websites, social media and apps account for 26%...
While you’re not selling anything per se, you are trying to sell your mission and cause to donors, volunteers, members and anyone else who wants to get involved. And you can’t do that...
Starting your own small business or going freelance involves a lot of unglamorous beginnings: trying to build connections from scratch and doing work for free or for cheap in order to build your...
Imagine being able to buy movie tickets, find a local coffee shop, order pizza or a rental car… all with a simple verbal command. That’s the future of voice technology and it might...
For some odd reason, people seem to think that if you’re not selling anything, and you’re only asking people to donate, volunteer or even subscribe to your blog, you don’t need good copywriting....
