You already know that backlinks, along with content, are the top two most important ranking factors that Google’s algorithm takes into account when calculating a website’s position on a search engine results page...
How would you feel if you were to find out that only 5% of your first-time visitors can understand what your website is about? Whether your visitors come to your site from Google’s...
One of the biggest challenges website owners face is attracting the right traffic. But what does the “right traffic” mean? For many it comes down to visitors who have the potential to become...
Local search engine optimisation (SEO) is a highly targeted, niche strategy that every business can and should be thinking about. Why? Because it’s becoming more valuable and more popular, something that is driven...
Whether you’re blogging for business or for pleasure, you’re going to mess things up. That’s totally fine – every blogger makes mistakes (including moi). The trick is to identify these mistakes, learn from...
While many business owners think of email marketing and search engine optimisation (SEO) as two separate things, they can each work to enhance the other. The connection between the two is not obvious,...
Social media or email marketing: which one’s better for your small business? Which one can get you a bigger bang for your marketing bucks? Most small business owners get caught up in the...
What if instead of paying hundreds or thousands of pounds to promote your business, your customers did it for you for free? What if they happily shared your content and their positive experience...
