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Alexandra Gavril

Alexandra Gavril is a web copywriter or as she describes herself “a recovering journalist”. Since joining the 123-reg team, she has been covering subjects on our blog from search engine optimisation to choosing the perfect domain for your website.

About to go live with your new website? We know how stressful the whole experience can be. To make things easier, here are some features we believe are a must-have for any new...

If there’s one key thing you need to know about today’s customer is that they take their smartphones everywhere they go. And they love to use for everything, from finding a nearby restaurant...

Ask any marketing agency or consultant whether marketing is a waste of time and money, and they’ll probably say it’s not. But things aren’t as simple as that. If you don’t know the...

Ever wonder why social media or email marketing work so well for some businesses, but does nothing at all for others? Curious about why some content that seems great doesn’t get discovered or...

“If a tree falls in a forest and no one is around to hear it, does it make a sound?” This age-old adage couldn’t be more fitting for the world of online marketing...

Should your call to action (CTA) say “Find out more” or “Click here for more info”? If you run a sale, will “20% discount” result in more sales than “20% off”? Would you...

The top two complaints after starting a new website? Why am I not getting traffic? and Why am I not making any sales? We’ve heard them a million times. As an enthusiastic small...

While blogging is a fantastic way to share information about your business and industry, to educate your audience and build trust, it’s a one-way street. You’re the only one doing the talking. But...