Ask any marketing agency or consultant whether marketing is a waste of time and money, and they’ll probably say it’s not. But things aren’t as simple as that. If you don’t know the...
Ever wonder why social media or email marketing work so well for some businesses, but does nothing at all for others? Curious about why some content that seems great doesn’t get discovered or...
“If a tree falls in a forest and no one is around to hear it, does it make a sound?” This age-old adage couldn’t be more fitting for the world of online marketing...
Should your call to action (CTA) say “Find out more” or “Click here for more info”? If you run a sale, will “20% discount” result in more sales than “20% off”? Would you...
The top two complaints after starting a new website? Why am I not getting traffic? and Why am I not making any sales? We’ve heard them a million times. As an enthusiastic small...
While blogging is a fantastic way to share information about your business and industry, to educate your audience and build trust, it’s a one-way street. You’re the only one doing the talking. But...
Title Tags and Meta Descriptions let search engines and users know what your website is about. This Metadata describes the content of each page, detailing how that relates to a user’s search...
The day has come: Google has launched expanded text ads. This is one of the biggest, most exciting change to Google Adwords since its launch, 16 years ago. The extra-long ads with double...
