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Alexandra Gavril

Alexandra Gavril is a web copywriter or as she describes herself “a recovering journalist”. Since joining the 123-reg team, she has been covering subjects on our blog from search engine optimisation to choosing the perfect domain for your website.

Word of mouth is the original marketing channel. Before social media, before email or billboards, there was word of mouth. But this is not just the oldest and cheapest form of marketing but...

Google Panda is now officially part of Google’s core ranking algorithm. Google confirmed that this past weekend there was a core ranking change but that it was unrelated to Penguin, the update we’ve...

More consumers are turning to social media channels like Facebook and Twitter to voice their complaints than ever before, revealed a study by customer contact outsourcer Echo Managed Services. According to the study,...

Getting listed on the first page of Google is an incredible accomplishment. But if you’re relying on Google to figure out what to share in their search engine results pages (SERPs) snippet, you’re...

While you may be on alert for changes in Google’s algorithms, you might have missed a few over the year. With Google frequently updating its algorithms and your busy workload, sometimes critical updates...

2015 has proven to be a great year for brands to use social media. Not only are businesses, both big and small, starting to understand how powerful social media can be, but they’re...

Bloggers, entrepreneurs and businesses live and die by their email subscribers. No wonder there are so many great articles out there offering advice on how to generate more leads and increase email open...

Far from being “dead”, email marketing is still one of the most effective tools for generating customer engagement and sales. Here are some stats to consider: For every $1 spent on email marketing,...