Every brand out there is competing for our attention on Facebook. But if you’re a small business owner, you’re not only competing against other businesses that provide services similar to yours, but also...
Every business out there is investing time and money into getting their brand and products in front of their target audience. Stats show that marketers are expected to spend $540 billion (£353 billion)...
One of the biggest challenges that site owners and marketers face is having to write content that’s not only optimised for search engines, but that will also appeal to people. That’s what search...
It’s hard to believe, but 57% of businesses in the UK don’t use social media to increase brand recognition and to engage with their audience. That’s surprising considering we live in a society...
You may have a beautifully designed website filled with loads of useful content, but how do you know that it’s in tip-top shape? How do you know if in fact it doesn’t have...
You’re probably familiar with search engine optimisation (SEO), but what about social media optimisation (SMO)? While it’s not as popular as SEO, SMO is about using social channels like Facebook, Twitter, Reddit and...
Landing page optimisation is big business, and not just for successful pay-per-click (PPC) campaigns but also for longer term projects that generate leads and sales. So if your landing pages aren’t doing a...
Social media platforms are fantastic tools for any business looking to engage with their audience. When used right, it can lead to increased exposure for your brand and greater customer service. However, a...
