“I’ve always wondered,” said the woman with her hand up, “if people are even visiting that page on my website”. I was doing a presentation about understanding your website visitors, at Enterprise Nation....
In this latest Swift 6 video, I’ll be looking at six of the most common myths surrounding doing business online. These misconceptions can be really damaging for a business, because they can stop...
In this Swift 6, I’ll be taking you through ways to improve your website copy. What you say on your website is vital, as it can be your first and only chance to...
You may have noticed we’ve got a new website! It launched back in August, thanks to the hard work of our copywriters, designers and developers. We’ve also moved to a new platform too:...
Last year I tried to lay some ghosts to rest by writing about a few business failures I’ve been a part of. It’s a sad fact: most businesses die. Any successful entrepreneur is...
We all love email, right? Well, perhaps not. But a good email containing a special offer that’s interesting and relevant is always welcome. Email marketing done right is an extremely powerful tactic, but...
Have you heard of Apps for Good? In a complex start-up ecosystem of government, private sector and not-for-profit, its an organization that really shines through. Founded by Iris Lapinski in 2009, Apps for...
It’s time for another 123 Reg Swift Six. In this video, I’ll be helping you get to grips with a thorny issue – targeting your Facebook ads. Now Facebook adverts can be fantastic,...
