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Nick Leech

Nick Leech Nick Leech is group marketing director at 123-reg. His contributions to the blog cover all aspects of online marketing. Nick loves the fact that the Internet allows the smallest business to take on the largest, and win. And when he’s not knee deep in excel and analytics he’s usually out running.

Posts by Nick Leech:

Swift 6: Online business myths busted

 
 

In this latest Swift 6 video, I’ll be looking at six of the most common myths surrounding doing business online. These misconceptions can be really damaging for a business, because they can stop you realising your full potential. So if you’re thinking about starting a new business, but don’t think you’ll be able to succeed.…


Swift 6: What to do if your Google rankings drop

 
 

In this latest Swift 6 video, I’ll be looking at one of the most terrifying things that can happen to a business – a drop in its website’s Google rankings. I’ll explain what you need to do to identify the reason behind your fall in Google rankings, and then you’ll be able to start working…


Swift 6: Ways to improve your website copy

 
 

In this Swift 6, I’ll be taking you through ways to improve your website copy. What you say on your website is vital, as it can be your first and only chance to grab a potential customer’s attention. As always, if you prefer to read a copy of my script you can find it below…


How your small business can use psychology to engage customers

 
 

You may have noticed we’ve got a new website! It launched back in August, thanks to the hard work of our copywriters, designers and developers. We’ve also moved to a new platform too: WordPress. Our customers love WordPress for their own sites. And we do too, so decided to put our money where out mouth…


3 (more!) of my business failures and why they didn’t work

 
 

Last year I tried to lay some ghosts to rest by writing about a few business failures I’ve been a part of. It’s a sad fact: most businesses die. Any successful entrepreneur is likely to have lived through it more than once. Whilst I’ve notched up a couple of fair-to-middling businesses (they’re still going at…


Swift 6: Six email marketing tactics that are wasting your time

 
 

We all love email, right? Well, perhaps not. But a good email containing a special offer that’s interesting and relevant is always welcome. Email marketing done right is an extremely powerful tactic, but so many companies get it wrong. In this latest video I’ll share with you six email marketing tactics that are wasting your…


Helping to turn young ideas into an app-reality

 
 

Have you heard of Apps for Good? In a complex start-up ecosystem of government, private sector and not-for-profit, its an organization that really shines through. Founded by Iris Lapinski in 2009, Apps for Good aims to turn young people from those who solely consume technology into those who help make that technology. Iris claims that…


Swift 6 – 6 ways to target your Facebook ads

 
 

It’s time for another 123 Reg Swift Six. In this video, I’ll be helping you get to grips with a thorny issue – targeting your Facebook ads. Now Facebook adverts can be fantastic, but if you don’t target them properly you’re not going to see the full benefit. So if you’ve struggle with making Facebook…


Swift 6: Six ways to keep track of your brand

 
 

It’s time for another Swift 6 and in this latest video I’ll be walking you through how to keep track of your brand, the market and your competitors. Understanding what people are saying about your business and other businesses is absolutely crucial. It can help you identify problems you need to solve, and opportunities you…


Swift 6: 6 steps to social media automation

 
 

Social media is a great way to promote your business and reach  new customers. But it can also be time consuming. Fortunately, there are ways you can reduce the amount of time you spend on social without having to reduce the quality of your output. In this latest Swift 6 video, I look at tools…