Blog
Blogging has come a long way. From the earliest online diaries and journals, “web logs” became blogs, the noun turned into verb and, before we knew it, the vast array of topics...
WordPress dominates as the world’s go-to content management system — and there are many great reasons for that. Yet, the platform’s popularity alone can make it an obvious target for online attacks....
Blogging has a well-earned place in digital marketing strategy. Whether you’re a startup, an established business or a freelancer, it’s one of the most effective ways to grab the attention of potential...
If content is King, then we can say that search engine optimisation (SEO) is Queen. Everyone knows that creating fresh and engaging content as well as optimising your posts can help you...
Images are an important part of any website but choosing the right ones can be a tricky beast. The right image on a web page can capture attention, inform, and even persuade...
Picture the scene – you’re sat at your computer, you know exactly what you want to buy – you even have your credit card out ready to make the purchase. You find a...
Google AdWords is a great way to attract new customers in a cost effective manner, but it can be confusing and hard to master. This guide will explain what AdWords is and...
Should your call to action (CTA) say “Find out more” or “Click here for more info”? If you run a sale, will “20% discount” result in more sales than “20% off”? Would...
How do you find the right keywords to use on your web pages? Which tools should you use to check the quality of the sites linking to yours? And how can you...
When considering which social media channels to use to engage with customers and promote a business, Facebook and Twitter are usually the go-to choices. But platforms like Pinterest may be a worthwhile...
