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Microsoft 365 isn’t just about email and office apps anymore. It’s about using smart tools and AI to help your business work smarter. With powerful AI features built in — plus a growing...
You’re building something special online — and whether you’re starting fresh or taking your offline business to the web, your domain name is more than just a web address. It’s how people find...
What does it actually take to get your business online — and how much is that going to cost? If you’re going it alone, these might feel like million-dollar questions. But knowing the...
Ever wondered what the world (or, say, Basingstoke) has been searching for recently? Google Trends has the answer. By reading into popular search terms over time, online business owners can use this tool...
Email marketing is a powerful way to reach existing and potential customers. A well-run mailing list allows you to send offers and information that will encourage people to buy from you for the...
You may have a nicely designed website that you’ve tried to promote through social media and paid advertising. You’ve probably also done a bit of search engine optimisation (SEO) to help more people...
Everyone is talking about the need to provide quality content on your site if you want to rank highly in Google’s search engine results. But how exactly does Google identify quality content? Several...
In this Swift Six, I’ll be taking you through some tips that can help your website generate more leads for your business. Leads are absolutely vital for online businesses, so you really should...
You’re already optimising your site for search engines. You’re researching keywords and optimising everything from meta description to copy. (If you’re not doing these things, then check out our guide on vital SEO...
Sir Richard Branson Sir Richard’s first real business was a magazine called The Student and the publication was to be a springboard for the brand which made him famous. He began advertising cut-price...
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Theo Michaels
Lazy Bear Coffee
lazybearcoffee.co.uk
SEO Advice
SEO Advice
Search Engine Optimisation (SEO) is all about getting your business out there in front of as many customers as possible. The idea is to optimise your website so that it shows up easily...
Google Ads is a tool that helps put your business in front of customers who might be searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) advertising platform, it gives...
From humble origins as a garage startup to a global tech giant, Google has redefined how we access information in the modern age. Near-synonymous with search, Google handles literally billions of queries each...
SEO, or Search Engine Optimisation, is about making your website easier to find in search results. It helps people discover what you offer when they’re looking for it online. Many of the basics...
Online Marketing
Online Marketing
Businesses today all face the challenge of holding onto customers in a fiercely competitive online world. With so many options just a click away, shoppers can easily switch to a rival offering a...
Google Ads is a tool that helps put your business in front of customers who might be searching for what you offer. By far the world’s leading Pay-Per-Click (PPC) advertising platform, it gives...
According to the latest report from creative agency, We Are Social, 56.2 million of us in the UK are active on social media—that’s 83% of the population! With such a massive audience to...
Google Analytics is a free in-browser app that helps you understand how your website is performing. It goes well beyond counting hits. If you have an online business, you can learn how visitors...