The digital world is full of marketing and advertising terms and acronyms like ROI, PPC, CTR, CTA, conversion rates, backlinks, and countless others. If you’re just getting started online, it can feel overwhelming...
If you’re constantly waking up in the middle of the night worried about the millions of things you need to do, that have gone wrong or could go wrong, you’re not alone. Launching...
In a market that’s now stiflingly competitive, how do you stand out from hundreds of similar businesses that claim to be as good as you, if not better? How do you get people...
If you’ve created an online course, how do you go about promoting it and enticing people to buy it? Do you put it up on a popular online learning marketplace like Udemy? That’s...
Running a pay-per-click (PPC) campaign is hard work. You need to find relevant keywords, write and prepare compelling ads, target the right audience, decide on budgets and bids. It takes time, effort and...
Creating and sharing images and videos for marketing has become one of the most popular and effective digital marketing tactics in the last few years. Why? Because people don’t read on the web....
You spend hours writing what you think is an amazing piece of copy. Then you hit ‘publish’ but nothing’s happening. Although you get plenty of visitors, they’re just not buying from you. Wondering...
Just like blog posts and social media updates, press releases are a valuable part of your marketing strategy. They give you the opportunity to share your latest news with the audiences you care...
