Just like blog posts and social media updates, press releases are a valuable part of your marketing strategy. They give you the opportunity to share your latest news with the audiences you care...
If a picture is worth a thousand words, then your organisation’s Instagram account is a storytelling goldmine. While this social network started as a place to share photos, it has quickly become one...
For every business owner who’s just getting started with selling products online, there is one theme that’s constantly running through their strategy sessions: how to promote a new online shop and get customers....
It’s no secret that discounts and promotions bring in more sales. That is if you do them right. In theory, they seem easy enough for any business to implement. You take a product...
The most important part of your ecommerce website is your checkout page. It’s where visitors become customers. In other words, it’s where you make money. But creating a seamless checkout experience isn’t easy...
Did you know that nearly 70% of online shoppers abandon their shopping carts? Imagine if this would happen in the brick-and-mortar world (and Google already did). It would mean that seven out of...
Online advertising is very competitive. Businesses will do anything to get their sites to show up at the top of the search engine results pages (SERPs) and increase the likelihood that they’ll be...
When you’re working on the same website every day, it may difficult to tell when it starts to become less effective at selling your products and services, and promoting your business. Here are...
