Marketing isn’t a guessing game. The only way to create content and promotional messaging that truly engages your target audience is by defining your buyer personas first. What’s a buyer persona, you ask?...
Social media is the best vehicle for propelling your small business quickly and gaining momentum you can build on. But it’s not just about creating an account on Twitter or Facebook. You need...
Whether you’re making a new website or redesigning an existing one for your business, you probably want to let the world know about it the moment it goes live. But how do you...
Images are an important part of any website but choosing the right ones can be a tricky beast. The right image on a web page can capture attention, inform, and even persuade your...
Did you know that tweets with hashtags generate twice as much engagement – which includes clicks, retweets, favourites and replies – compared to tweets without? Hashtags have become so popular that most social...
Keyword research. So many site owners skip it thinking it’s no longer necessary. Because, hey, every article and resource out there tells you that you should be writing for users, not search engines....
Writing blog posts, copy for your website, sales pages, tweets – it’s all hard. Words are hard. It takes practice to reach that point where you can string words together in a way...
Does this sound familiar? “I built my website, promoted it on social media and Google through paid ads, and I’m getting lots of visitors. But no one is buying.” It happens to lots...
