No matter what business you’re in, you can’t afford to not have a social media presence. But while it’s must-have strategy, it can quickly become a time-sink. If you’re a solopreneur or a...
How much can a search engine change in a year? If it’s Google, the answer is a lot. While some good old search engine optimisation (SEO) practices might have worked in the past,...
You may be pumping time and resources into building a nice looking site and filling it with clear information about your business to attract more customers. But are you paying enough attention to...
Google searches could soon look very different. The search engine giant has been testing and making several changes to its search engine results page (SERP) in its continuous attempt to make the search...
Have you ever stared hopelessly at a collection of template designs wondering, “How do I know which one to choose for my website?”. Do you feel like the more templates you look at,...
Google will be increasing their focus on mobile-friendly sites, almost a year after releasing the Mobilegeddon update. The announcement was made via their Webmaster Central Blog, which states that this last update would...
Building trust with customers through copywriting has less to do with words or grammar, and everything to do with empathy. That’s because we buy on emotion and justify with logic. So whether it’s...
Google has removed all pay-per-click (PPC) ads from the right-hand side of its search engine results page. It has also increased the number of ads for highly commercial search terms at the top...
