Google’s local three-pack of organic listings may soon also include ads. More specifically, one of three local results in the local pack will be an ad. This was announced at the SMX Advanced...
No matter what business you’re in, you can’t afford to not have a social media presence. But while it’s must-have strategy, it can quickly become a time-sink. If you’re a solopreneur or a...
How much can a search engine change in a year? If it’s Google, the answer is a lot. While some good old search engine optimisation (SEO) practices might have worked in the past,...
You may be pumping time and resources into building a nice looking site and filling it with clear information about your business to attract more customers. But are you paying enough attention to...
Google searches could soon look very different. The search engine giant has been testing and making several changes to its search engine results page (SERP) in its continuous attempt to make the search...
Have you ever stared hopelessly at a collection of template designs wondering, “How do I know which one to choose for my website?”. Do you feel like the more templates you look at,...
Google will be increasing their focus on mobile-friendly sites, almost a year after releasing the Mobilegeddon update. The announcement was made via their Webmaster Central Blog, which states that this last update would...
Building trust with customers through copywriting has less to do with words or grammar, and everything to do with empathy. That’s because we buy on emotion and justify with logic. So whether it’s...
