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Alexandra Gavril

Alexandra Gavril is a web copywriter or as she describes herself “a recovering journalist”. Since joining the 123-reg team, she has been covering subjects on our blog from search engine optimisation to choosing the perfect domain for your website.

Everyone is talking about the need to provide quality content on your site if you want to rank highly in Google’s search engine results. But how exactly does Google identify quality content? Several...

You’re already optimising your site for search engines. You’re researching keywords and optimising everything from meta description to copy. (If you’re not doing these things, then check out our guide on vital SEO...

As a small business, you’re probably doing all sorts of tasks, from updating your social media accounts to dealing with customer questions and feedback. Wouldn’t it be great if you could automate a...

There’s been much chatter about how Google would treat new generic top-level domains (gTLDs) like .guru, .xyz or .ai. Will Google be looking at the end of a domain to give a few...

No one clicks on your links. No one comments on your posts or shares them. Why? There are a number of possible reasons, but the most likely is that your copy isn’t engaging...

If you’re a small business and are competing in an industry with huge brands that dominate the search results, it can be tough. You probably get frustrated all the time, thinking you don’t...

There are so many businesses that give social media “a go” and then throw in the towel a few months later when the results don’t pan out. We get it: social media can...

Link building isn’t always about discovering new opportunities to get authority sites to link to you. Sometimes it’s about taking advantage of opportunities that already exist but haven’t been tapped into properly. That’s...