Search engine optimisation (SEO), content marketing, social media and public relations (PR) have previously been treated as separate compartments. The different departments, agencies or consultants would rarely collaborate which lead to many missed...
Too many people get stuck early in the process of starting a business because they think they don’t have all the skills or knowledge to make it as a successful business owner. The...
When considering which social media channels to use to engage with customers and promote a business, Facebook and Twitter are usually the go-to choices. But platforms like Pinterest may be a worthwhile addition...
It has never been easier to build a great new website. And yet, getting that site to rise up to the top of the search results is a whole different story. Without the...
If you run a business, the weeks leading up to the holidays present a don’t-miss opportunity to skyrocket your sales. With a growing number of online shoppers looking for deals and gifts, simply...
A few years back… Keyword stuffing was an optimisation technique that would help in ranking higher. Now it can get you penalised. Pages with automatically generated content still ranked while today they’re getting...
There are many excellent conferences in the world of digital marketing, but SearchLove stands out every year because it brings together some of the most knowledgeable speakers from the UK and abroad who...
It’s no news that adding a photo to a Facebook post can make it stand out. In fact, photo posts get more engagement than links, videos or text-based updates, accounting for 93% of...
