Google has removed all pay-per-click (PPC) ads from the right-hand side of its search engine results page. It has also increased the number of ads for highly commercial search terms at the top...
We’ve seen significant changes over the past few years when it comes to search engine optimisation (SEO) and ranking factors. The rules for effective SEO are no longer the same which means that...
Do you have a local business page that you’re promoting on Facebook? Want to reach more local customers? Then you might want to check out Facebook’s new Professional Services feature, a new recommendation...
In the early days of search engine optimisation (SEO), keywords and keyword density were hot topics. You could stuff your website with keywords and meta tags, and it would rank well in the...
2015 has produced some staggering numbers when it comes to social media. Facebook reported a billion users a day, Pinterest generated over 60 million buyable pins, Instagram reached 400 million users and Twitter...
Word of mouth is the original marketing channel. Before social media, before email or billboards, there was word of mouth. But this is not just the oldest and cheapest form of marketing but...
Google Panda is now officially part of Google’s core ranking algorithm. Google confirmed that this past weekend there was a core ranking change but that it was unrelated to Penguin, the update we’ve...
More consumers are turning to social media channels like Facebook and Twitter to voice their complaints than ever before, revealed a study by customer contact outsourcer Echo Managed Services. According to the study,...
