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Alexandra Gavril

Alexandra Gavril is a web copywriter or as she describes herself “a recovering journalist”. Since joining the 123-reg team, she has been covering subjects on our blog from search engine optimisation to choosing the perfect domain for your website.

Have you ever stared hopelessly at a collection of template designs wondering, “How do I know which one to choose for my website?”. Do you feel like the more templates you look at,...

Google will be increasing their focus on mobile-friendly sites, almost a year after releasing the Mobilegeddon update. The announcement was made via their Webmaster Central Blog, which states that this last update would...

Building trust with customers through copywriting has less to do with words or grammar, and everything to do with empathy. That’s because we buy on emotion and justify with logic. So whether it’s...

Google has removed all pay-per-click (PPC) ads from the right-hand side of its search engine results page. It has also increased the number of ads for highly commercial search terms at the top...

We’ve seen significant changes over the past few years when it comes to search engine optimisation (SEO) and ranking factors. The rules for effective SEO are no longer the same which means that...

Do you have a local business page that you’re promoting on Facebook? Want to reach more local customers? Then you might want to check out Facebook’s new Professional Services feature, a new recommendation...

In the early days of search engine optimisation (SEO), keywords and keyword density were hot topics. You could stuff your website with keywords and meta tags, and it would rank well in the...

2015 has produced some staggering numbers when it comes to social media. Facebook reported a billion users a day, Pinterest generated over 60 million buyable pins, Instagram reached 400 million users and Twitter...