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Alexandra Gavril

Alexandra Gavril is a web copywriter or as she describes herself “a recovering journalist”. Since joining the 123-reg team, she has been covering subjects on our blog from search engine optimisation to choosing the perfect domain for your website.

You are four times more likely to drive more sales from your current customers than from prospects. So why do so many businesses seem to be missing opportunities that are right in front...

2014 saw some major search engine optimisation (SEO) changes, with new Panda updates penalising poor quality content, the Pigeon update improving local search results, and the HTTPS/SSL update giving greater credibility to secure...

Even if social media and mobile marketing are becoming more attractive, email marketing is still the most popular and effective way to increase sales and grow your business. If you’re not yet taking...

With the rise of social media marketing, your may be asking yourself: Is it still worth investing in email marketing? The short answer is YES. Sure, it may not be as sexy or...

Each year Google updates its search algorithm hundreds of times. Most of these updates are minor but every few months, boom! – the search engine giant rolls out a major update that affects...

As we near the end of 2014, here’s a look at what your marketing to-do list should include in the coming year so you know what your priorities need to be. The focus...

When you run a company, you’re busy doing what you love, serving your customers and trying to grow your business. So who’s got time to read tens of articles and reports on what’s...

When you shop online, how to you narrow down your choices? And how do you get reassurance that you will receive what you pay for? Do you read customer reviews before deciding where...