On 24 July, news hit that Google had made changes to its local ranking algorithm. While there was no official announcement from Google, they did confirm the update with Search Engine Land (SEL)...
You love your website but are you sure your visitors love it too? In a previous blog post I presented six web design mistakes that can kill your sales but since there are...
How do you know you’re making the right decisions in terms of user experience? Until you gain some insight into your audience you’ll never know what’s going to encourage clicks and sales. It...
Here’s a disheartening fact: It can cost up to 7x more to acquire a new customer than to keep an existing one. Also, according to Bain and Co., a 5% increase in customer...
Ever click to an article, see a huge amount of text devoid of images, heading or formatting, and completely give up on it before you’ve even started reading? Yeah… me too. Did you...
There is a plethora of posts and articles on the web that list the best practices on getting the word out there about your newly launched website. I’ve read hundreds of them when...
Googling yourself regularly may sound a bit self-centred but it’s all part of building your brand, and you need to know what customers are saying about you. This will help make sure people...
So you wake up one day and realise that your site’s rankings have dropped significantly. When you look closer, you find all these spammy links pointing to your site using keywords like Viagra...
