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Alexandra Gavril

Alexandra Gavril is a web copywriter or as she describes herself “a recovering journalist”. Since joining the 123-reg team, she has been covering subjects on our blog from search engine optimisation to choosing the perfect domain for your website.

Yet another big shakeup in Google land is affecting how websites rank in the search engine’s results. Matt Cutts, Head of Webspam team at Google, recently confirmed via Twitter that the search engine...

Can you imagine a world without links and a web without link building? What if Google removed link value from their algorithm altogether? That’s probably never going to happen, however it’s very likely...

Even now, after Google’s numerous stark algorithm changes over the past couple of years, some site owners are still having trouble developing a proper content strategy. You can still stumble across content strategies...

No matter what business or industry you’re in, you probably have an idea how competitive the search landscape is. Being in a very competitive industry means you are competing with hundreds if not...

With fantastic new generic Top-Level domains like .london, .tech, .ninja, .plumbing having been launched or being released soon, it may be time to change domain names

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Think search engines rank sites higher just because they’re popular? Wrong. A site doesn’t rank higher just because it gets a lot of traffic. Search engines actually care more about trust and authority...

Never have reviews and testimonials been such an effective way to prove your business is awesome, is trustworthy and delivers on its promises. Now, with Google Places prominently displaying reviews, it’s more important...

Did you know that 97% of consumers search for local businesses online? When searching online, many people search by location as most of the times they’re interested in a nearby business. For example,...