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Alexandra Gavril

Alexandra Gavril is a web copywriter or as she describes herself “a recovering journalist”. Since joining the 123-reg team, she has been covering subjects on our blog from search engine optimisation to choosing the perfect domain for your website.

Posts by Alexandra Gavril:


How to write a great welcome email for new subscribers

 
 

New subscribers are a huge win for your business, but only if you engage them from the very first email. Think about it: a new subscriber signs up for your list to get an ebook, a discount, a free guide, or whatever incentive you’re offering. When they sign up, they’re welcoming you into their inbox…


Six big business marketing techniques any firm can use

 
 

As a small business owner, you’ve likely experienced big brand envy – that feeling you get when you see a big brand’s social media post go viral or when influencers with thousands of followers keep tweeting and retweeting about their products or services. Of course you can’t help but feel envious. If only you could…


Nine holiday email marketing tips to boost your sales

 
 

Is your holiday email marketing strategy in place? Don’t wait until the last minute to create your holiday email messages. Start now as the holiday period, running from early November to early January, is the biggest spending season of the year. In fact, according to Mailchart’s Holiday Email Marketing Guide, email marketing is responsible for…




Why you should delete email subscribers

 
 

You can have an amazingly designed email newsletter that’s also optimised for mobile, you can A/B test your subject lines and experiment with different calls to actions… but the long and short of it is this: if your mailing list is not maintained correctly, your campaigns may never make it to the inbox to get…



Eight social media hashtag mistakes and how to avoid them

 
 

Hashtags were initially introduced to Twitter to make it easy for users to find the content they were interested in. But they quickly become so popular that now they’re being used on every social network, including Facebook, Instagram, Pinterest and LinkedIn. While hashtags are fairly widespread as they’re a great way to create conversions around…


Six key elements of a successful business blog

 
 

What makes a successful business blog? Is it just high-quality content? Or are there also other elements that contribute to its success? Sure, publishing great content is a must as it helps to educate and entertain readers. It also helps to position yourself as an industry expert. But purposeful content isn’t the only thing that…