For big brands with massive advertising budgets, £100 is just a drop in their monthly marketing budget. But for small business owners, every pound counts. What’s more, any investment needs to pay off...
Did you know that 90% of customers’ buying decisions are influenced by online reviews? If you don’t already have a strategy in place for acquiring reviews and managing your online reputation, now’s the...
How do you find the right keywords to use on your web pages? Which tools should you use to check the quality of the sites linking to yours? And how can you “spy”...
It’s easy to get tunnel vision as a small business owner. You have lots of goals to achieve, and only so many hours in the day to get there. So you use social...
Today, with the convenience of online shopping, people can afford to take more time to research their options before finally buying a product. This makes urgency even more relevant as a strategy to...
Search engine optimisation (SEO), content marketing, social media and public relations (PR) have previously been treated as separate compartments. The different departments, agencies or consultants would rarely collaborate which lead to many missed...
Too many people get stuck early in the process of starting a business because they think they don’t have all the skills or knowledge to make it as a successful business owner. The...
When considering which social media channels to use to engage with customers and promote a business, Facebook and Twitter are usually the go-to choices. But platforms like Pinterest may be a worthwhile addition...
