These days, spying on your competition is easier than ever. Because so much social media data is public, you can easily use that information to learn more about your competitors’ audiences and strategies....
At the beginning of May 2015, thousands of webmasters noticed significant changes in their Google rankings – some rising, some falling. Search marketers speculated it might have to do with Panda, Penguin or...
Sharing great content with your audience can be an effective way to deliver value and to establish yourself as a reliable resource. But what if you’re short on time and just don’t have...
If you’re new to search engine optimisation (SEO) or in the early stages of optimising your website, it may be tempting to latch on to metrics that are either misleading or not as...
A great visual social network – and one that probably flies under the radar compared to other social platforms – is SlideShare. It hosts a plethora of slide decks where you can find...
Every brand out there is competing for our attention on Facebook. But if you’re a small business owner, you’re not only competing against other businesses that provide services similar to yours, but also...
Every business out there is investing time and money into getting their brand and products in front of their target audience. Stats show that marketers are expected to spend $540 billion (£353 billion)...
One of the biggest challenges that site owners and marketers face is having to write content that’s not only optimised for search engines, but that will also appeal to people. That’s what search...
